Archive for January 2016

So what does “Green” mean?  I find it interesting that it seems to be human nature to define something, and then broaden the definition so much that, over time, no one really knows the true definition.  Or they end up with their own definition.  Take the word “celebrity”.   It used to be easy to define “celebrity”.  One had to be talented and famous.  Today you don’t have to be either.  Pretty much any goofball with a gimmick or the right connections can be labeled a “celebrity”.  Over time the definition has broadened so much it’s become essentially subjective.

“Green” suffers from the same problem.  So to actually blog about “green” building,  I feel I need to define the term as City Ventures sees it, so readers won’t apply their own definition after years of having the definition broadened so much that the term is meaningless.  I saw an ad for a “green” diaper the other day and one for a “green” detergent.  How can a diaper be “green”?  For some reason it doesn’t seem plausible that a diaper can be “green”, a detergent can be “green”, and a house can be “green”, and it certainly doesn’t seem plausible that they all three mean the same thing when they label themselves as “green”.

So let’s define “green”.

As an Economics Major 100 years ago, I learned about the term scarcity.  The whole basis behind Economic theory is that ALL resources on Earth are scarce and the study of Economics is how those resources get allocated amongst people.   That’s called Economic behavior.  Natural resources are no different than manufactured resources or service resources.  They are scarce, meaning there is not an unlimited supply of them available.  The demand for natural resources relative to the supply of them results in their price.  As global demand for natural resources increases with population growth and supply decreases with resource depletion, the price goes up.  It’s bad enough that the price goes up but the bigger issue is that eventually the supply runs out.  In that case there is no price that creates equilibrium between supply and demand.  The resource is gone….. and once it’s gone, it’s gone.

It doesn’t take much of an education to figure out that at the present rate of natural resource use, combined with the assumed rate of natural resource use as the worlds developed population dramatically increases over the next few decades, means demand of natural resources will eventually ELIMINATE the supply.  Sounds a little extreme.  But is it?  Do we really think we can continue to use natural resources forever?  It’s not logical.

“Green” is defined as any effort or any strategy undertaken to reduce the DEMAND of natural resources.  Any effort.  Any strategy.  Any natural resource.

I need to expand on this subject further in the next blog as we’ll get into terms like sustainable and  LEED certification.  Plus I need to define “Green Building” .  But that’s it for now.

Until then



The Green Builder’s Journal is written by Herb Gardner, President of City Ventures Home Building Group. Herb has 30 years experience managing the building of residential and apartment communities in over 60 municipalities in 3 different states.

A big proponent of in-fill communities and the urban lifestyle Mr. Gardner has extensive experience in all aspects of residential home building, ranging from land acquisition to warranty management, he specializes in managing teams of people in delivering communities on time, on budget and to the quality standards the marketplace demands.

For Questions, Feedback or observations you can Click here to Email Herb